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Design a kick-ass product catalogue

But up until now, you’ve never even thought about creating a catalogue. So, you’re essentially stuck on where to begin. While you could just stick all your products on a page and hope for the best, there is actually a range of things you can do to ensure your catalogue stands out to your customers and wins their attention. Before long, they’ll be queuing at your premises or eagerly browsing your online store. ...

Fancy Lashes

When founded, Fancy Lashes was a private beauty salon that offered custom lash extensions and brow sculpting services. Focused on delivering the highest quality standards of customer service and product quality. The founder, Bahar, knew that her service outshone many of her competitors. It was her promise of quality and personal one on one service that helped her brand stand out. ...

Bringing Walk-in’s Back

There’s no question that since the onset of the pandemic, hospo’s have been doing it especially tough. And the constant struggle to balance everyday business needs with the increasing commission charges from third-party delivery platforms only adds more pressure.While there’s no sign of third-party delivery apps slowing down anytime soon, one of the best ways to balance the added costs of their sneaky surcharges is to shift your marketing focus to attracting some more good old-fashioned wa...

Sandcastles Mooloolaba

In this project, Sandcastles undertook a brand refresh which was prompted by a desire to reflect their updated facilities and property décor. It was important to keep existing elements that spoke to their current, loyal customer base, whilst incorporating fresh features to attract new holiday makers....

What's the right colour for your brand?

Years ago, people would have told you that it’s all in your logo’s ability to capture an audience’s attention. And so, many business owners flocked to using the colour red and heavy contrast in their designs. But, amongst this sea of red, it became clearer that the most effective logos were those where the design captured what the business was all about. But how does this work? Well, it’s all deeply rooted in colour psychology. ...